Being Before Doing: The Invisible Root of a Mompreneur?

Discover why the pillar of BEING is essential for any mompreneur who wants to build a business from her truth.

What does it mean to be a mompreneur?It’s easy to use the word without really stopping to think about what it carries.

But when life places you in that experience—of creating a business while raising kids, holding space, healing, doubting, and deciding—you realize that being a mompreneur is so much more than just a title.

It’s a lived reality that shapes your body, mind, and heart. A life where women create while caring, dream while nurturing, and lead while walking alongside others.

Being a mompreneur is moving through the world while carrying many versions of yourself within a single skin.

It’s showing up to an important meeting with tired eyes, creating a product with a baby in your arms, answering emails while dinner is in the oven—and still feeling that what you do has meaning.

It’s not a formula. It’s a practice.A way of living and creating that starts from the inside out.

Being a Mompreneur is Not a Role—it’s a Way of Being

It’s not about wearing your “mom” hat at 6 a.m. and your “entrepreneur” hat at 9.It’s about living your day, your choices, your business, your motherhood, and your identity in a different way.

It’s about building something of your own without having to leave parts of yourself behind.It’s about leading without denying that sometimes you feel lost.It’s about allowing yourself to be human before being efficient.

You are not just one thing—you are many. And your power is not in choosing one, but in integrating them all.

Your Business Doesn’t Just Come From What You Do—It Comes From Who You Are

What’s invisible also creates.Your thoughts, emotions, and beliefs show up in every decision you make.

When sales are slow or you feel like you’re not doing enough, often it’s not strategy that’s speaking—it’s fear.That voice that whispers things like:– “I’m not enough.”– “I should be doing more.”– “If I don’t produce, I don’t matter.”

But nothing outside changes if you don’t heal what’s happening inside. And no—it’s not about “positive thinking” or repeating pretty affirmations.

It’s about being honest with yourself and asking:Am I creating from fear—or from connection with myself?

Remember: your feelings are not obstacles. They are valuable information about where you’re starting from.

Being as Strategy: Clarity, Connection, and Joy

In business, when we say “strategy,” we usually mean plans, goals, metrics, optimization. But there’s something that comes before all of that. Something you can’t put in an Excel sheet but that shows up in every corner of your brand: who you are while you do what you do.

Your being is not something abstract to explore when you “have time.” It’s the root of everything you build.

And when you start seeing it as a real strategy—not just an emotional idea—it changes the way you do business.

You need clarity that doesn’t come from effort, but from truth.

Clarity doesn’t always come from doing more. Sometimes it comes from pausing and asking honestly:– Does this still represent me?– Am I creating from desire or from pressure?– Am I being loyal to my essence—or to someone else’s expectations?

When you lead from truth, your decisions don’t necessarily become easier, but they become clearer. They have direction.

And that’s worth more than a thousand to-do lists.

You need connection that starts with you and extends to your clients.

You can’t connect authentically with your audience if you’re disconnected from yourself.

When you stop fighting your sensitivity, your pace, your emotions, your message becomes stronger. Not because it’s perfect, but because it’s present.

You don’t need to design an emotional brand.Your story, your scars, your journey—that’s already your uniqueness. Showing it doesn’t weaken you. It makes you recognizable, real, unforgettable.

You need joy—not as a reward, but as fuel.

Joy is not the prize you get for hitting your quarterly goals.

Joy is the energy that keeps you creating even when things don’t go as planned. It’s what turns exhaustion into meaning and routine into ritual.

Building a business without joy is survival.But building with joy is allowing yourself to feel alive while you create.

And for a mompreneur, that’s not just important—it’s strategic.

What Happens in Your Business (and Life) When You Honor Your Being

When you create from your truth, you stop competing and start connecting.

You don’t have to prove anything. You only need to be yourself.

And that transforms everything:– The way you sell.– The way you communicate.– What you attract.– What you allow yourself to release.

When you stop trying to “perform” and instead choose to be present, what you create becomes more authentic.

Your decisions feel clearer. Your actions feel aligned. Your message truly resonates.

A Simple Ritual to Come Back to Yourself Before Creating

Before you open your laptop, take two minutes.

Breathe. Inhale deeply three times. Ask yourself:– How do I feel today?– Where am I creating from?– What do I need so I don’t leave myself behind?

Set an intention. Something simple like:– “Today I listen to myself while I create.”– “Today I won’t demand more than I can give.”

Move your body. Stretch. Shake. Hug yourself.

This ritual is not wasted time. It’s a reminder that you matter too.

✨ Are you ready to build from who you are—and not from what others expect of you?

Welcome to The Mompreneurs Society. Here, you don’t have to prove anything.Just come back to yourself and create from there.

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Arlet Robledo Perea

Chief Communications Officer

The Mompreneurs Society